Glen Appliances Anticipates Over 20% Growth Alongside India’s Changing Kitchen Appliance Sector
As one of India’s leading kitchen appliance companies, Glen Appliances Pvt. Ltd. has set a growth goal of more than 20% for the coming years. This focus is with consideration of the changing dynamics of India’s kitchen appliance market, which was worth over $4.5 billion in 2024, and is expected to grow at an annual average of 8-10% until 2030.
Glen’s Strategic Focus and the Kitchen Appliances Market
India’s kitchen appliances market is evolving with increasing disposable income, urbanization, and a growing modern wellness-focused lifestyle. Consumers want appliances that are easy to use, energy-saving, healthier for the family, and supportive of overall good health. Glen Appliances is leading the charge with innovation, design, and accessibility.
Glen Appliances Pvt. Ltd. aims to be the foremost kitchen brand centered around wellness and lifestyle in India.
Building the Retail and Service Networks
In line with growth targets, Glen Appliances intends to double its retail presence across India. Currently, Glen operates over 175 exclusive Glen Galleries and over 300 service centers nationwide. This strategy emphasizes brand visibility and a streamlined customer experience.
“To ensure we provide our customers with complete satisfaction, we are planning to optimize all our modern trade and exclusive retail channels,” Dasgupta stated.
Strengthening Manufacturing Capabilities
To reinforce its “Make In India” initiative, Glen Appliances is setting up a sophisticated design and manufacturing plant in Faridabad. This plant will support expansion and cater to demand for premium kitchen appliances. Currently, Glen manufactures 90% of its products in-house, reflecting the company’s commitment to quality and innovation.
The new plant will also enable the launch of new product lines, including small appliances, new large appliances, and advanced built-in kitchen solutions to meet contemporary consumer needs.
Embracing Digital Transformation
Over the next few years, Glen Appliances plans to grow over 20% on the 12% growth they got last year, leaving the Glen Appliances optimistic on the market on Indian kitchen appliances. Glen has confidence in the growth in the Indian kitchen market, along with consumer preferences. Glen’s strategy includes, growing exclusive brand outlets focusing the innovation new products, and growing modern retail and e-commerce. Glen seeks to optimize both physical and digital retail to enhance edge availability technology-oriented health-conscious audience. Glen products will be easily available to urban and smaller town customers.”Our vision is built on health, smart living, and sustainability,” says Dasgupta. “These define our research, product development, and marketing efforts. Take our energy-efficient BLDC motor technology. It is not a mere technical upgrade. It lets consumers relish a culinary experience that is eco-friendly and guilt-free. Similarly, a chimney’s powerful air purification and smart sensor-enabled cooktops work together to make kitchens safe, clean, and intelligent to use.”
Glen’s innovation focus includes product design. Beyond advanced technology and innovation, Glen is developing IoT-enabled smart kitchens where home IoT systems assist cooking, energy monitoring, and fully automated appliances. Glen smart ovens and cooktops use various advanced integration for energy monitoring, automated cooking, and appliance interactivity. Glen is committed to advancing ergonomics, aesthetics, and usability, and appliances that make kitchens a delightful experience.
Glen’s continued development of innovative kitchen appliance solutions, construction of new retail outlets, and refinements to its digital systems positioning the company to meet the growing lifestyle demands of consumers on the Indian kitchen appliance market. Glen is a strategically positioned market stakeholder for lifestyle kitchen appliances in India.
As the business expands, the company establishes strategic partnerships with e-commerce platforms, modern trade chains, and appliance experiential centers to increase reach. With Glen Appliances aiming to innovate along with lifestyle trends and consumer expectations, the company hopes to achieve our goal of not just growing, but also transforming the future of Indian kitchens. Every Indian household ought to have access to a smarter, healthier, and more eco-friendly cooking experience.
Wellness Innovation
Glen Appliances has integrated healthier cooking habits into its products. Chimneys have been upgraded to improve suction power from 1,000-1,200 cubic meters per hour to 1,400-1,600 cubic meters, enhancing smoke and fume removal efficiency.
Expanding Product Offerings
In addition to chimneys, Glen offers air fryers, cold-pressed juicers, OTGs, and tandoors, enabling healthier meal preparation with advanced appliances. These innovations demonstrate Glen’s focus on wellness-driven solutions.
Collaborations and Co-Creation
Recognizing aspirational Indian households, Glen collaborates with chefs, creators, and wellness experts. This co-creation extends beyond appliances to experiences around cooking and modern Indian celebrations.
Outlook and Future Directions
Glen Appliances targets over 20% growth in the coming years, following last year’s 12% growth. Continued expansion will rely on exclusive stores, consistent product innovation, and strengthened modern trade and e-commerce channels.
“With three drivers of the future—health, smart living, and sustainability—our R&D and marketing focus on these priorities,” explains Dasgupta. “For example, energy-efficient BLDC motor technology supports ‘guilt-free’ culinary wellness.”
Glen’s ongoing innovations and expansion are poised to meet the rising demand for modern, wellness-oriented kitchens in India.
